Where most companies are choosing to sell their products direct through an online platform thus cutting out the middle-man, George Quinn Ltd opted for a different approach. This approach is collaborative and supports their existing customer base namely stockists and staircase manufacturers by promoting and developing sales in stair parts to the new build and stair renovation markets.

The new georgequinn.ie website supports this approach. The objective is to inspire the end user, inform them on aspects of staircases and staircase renovation. They will be guided to a network of stockists through the “find a stockist” page where they can visit, view and buy the stair parts they need for that dream staircase.

Any visitor to the website is guided through the latest stair part trends, from Traditional to Modern designs. The Traditional includes the timeless Boston and Achill collections whilst the Matrix metal spindles. The Urbana glass collection and the unique Milano twist collection make up some of what is offered in the Modern designs. Inspiration can be found in the Staircase Gallery where customer finished projects can be viewed.
The “How to Videos” offer a series of valuable videos which explain in detail all aspects of staircase renovation from planning a project, fitting newel posts, spindles and the Urbana glass panels. They also provide detailed insights into the transformation of existing steps and risers to oak or walnut using the George Quinn pre-finished Stair Cladding range of products.

Technical information on the new website includes product dimensions, materials and staircase regulations. Vital information for carpenters, builders and anyone undertaking renovations or self-build projects. Brochures and product guidelines are available to download also.

“This is a very useful sales tool for our stockist network enabling sales staff to easily explain the products to customers who visit their showroom” explains Vincent Murphy, sales representative for George Quinn Ltd, “it also confirms our continued commitment to helping our customers develop their sales in stair parts”.

To find out more about the George Quinn Ltd range of products visit www.georgequinn.ie

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