CEDRAL LAUNCHES NEW FACADES COLLECTION  –A REFRESHED, SIMPLIFIED AND INSPIRING RANGE FOR EUROPE

Cedral, Ireland’s leading provider of fibre cement cladding, has launched The New Collections, a new and refreshed range of facade colours.  Comprising 21 colours arranged in four inspiring collections, each reflects a different homeowner’s lifestyle and aesthetic.

Following extensive and in-depth consumer research, Cedral has streamlined and refreshed its facades’ palette in line with consumer tastes and to bring significant supply chain benefits for professionals. The New Collections will support professional partners in assisting their customers and means being able to stock more of what customers want.  Cedral has retained 75% of the existing range – including best sellers – and introduced nine exciting new colours.  Less popular finishes like lap smooth have been discontinued allowing the number of SKU’s in the range to be reduced by 60%.

Discussing The New Collections, Dan Frith, Product Manager for Cedral UK and Ireland said, “The new colour collection has been two years in the making and marks the first time Cedral will have a unified range across Europe. 

“Cedral has always been at the forefront in offering homeowners inspiration and flexibility to personalise their home facades.  In building The New Collections, we’ve put the customer at the centre. We wanted to help installers and homeowners make more informed decisions in choosing the right look and colour. Developing The New Collections has involved our largest research project to date, looking at colour and lifestyle trends and identifying tones that are popular with specific groups of homeowners.” 

Talking about Cedral facades, Irish architect, Denise O’Connor said: “As someone who values quality and sustainability, I’m a big fan of Cedral’s cladding products. Not only are they durable and sustainable, but they also offer a wide range of colours and textures that can completely transform the look of a home. 

“With so many options available, creating a truly unique and distinctive home that stands out is easy. The colour palette works brilliantly with the soft Irish light and the colours in the Irish landscape. Whether you’re advising a client on a renovation, extension, or new build, Cedral’s cladding products offer a range of colours and textures that will help them create a one-of-a-kind home. With your expertise and Cedral’s range of products, you can help your clients create a unique and distinctive home that reflects their style and personality.” 

Alexandre Roux, European Brand Manager for Cedral said, “The New Collections and presentation of colours gives good guidance to customers and will help them in the customer journey making their choice easier and playful.” 

Cedral’s New Collections, curated across four distinct ways of living, are: 

·      The Design Collection – A monochromatic palette, curated to highlight the lines of the home and make bold design statements.

·      The Natural Collection – a colour palette guided by nature to build homes in harmony with their surroundings.

·      The Classic Collection – a harmonious colour palette selected to create a calming atmosphere.

·      The Expressive Collection – a rich palette designed to complement and contrast with existing materials. Ideal for those renovating or extending an older property.

Cedral facades fibre cement cladding offers a resilient, low maintenance, sustainable option for domestic building projects that is perfectly suited to Ireland’s climate. Factory applied colour and UV resistance mean colour remains true. 

The New Cedral Collections are available now from Builders Merchants nationwide.

See more at www.cedral.world

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Michael McDonnell Managing  Editor of Irish Construction Industry Magazine & Plan Magazine

Email: michael@irishconstruction.com      WWW.MCDMEDIA.IE  WWW.IRISHCONSTRUCTION.COM