Unit B5, Calmount Park Ballymount Dublin 12, Ireland
Main contact Jenny Johnston Phone 353 1 4098400
Snickers Workwear profile
From 1959 to 1972 the founder of Snickers,
Matti Viio, worked as an electrician –
first building high tension lines and then
installing domestic and industrial wiring.
Technologically, a great deal happened in
those years. Materials and tools evolved,
as did the working methods. But one thing
didn’t change: work wear. They were still
just the same as in the mid-nineteenth century.
They may have been fine in those days,
but more than a hundred years” had changed
people’s demands. Work wear failed to fill modern
requirements concerning function, comfort and design.
Manufacturers showed no interest in the worker’s
Several times Matti Viio suggested modifications.
But no one listened. In the end, he lost his temper
and got angry as hell: “One day, I went home from
work and designed my own garments to work in!
That was my protest against the established work wear industry. I wanted to show that we workers
have pride and know-how, and that our need of respect is the same as that of all other groups in society.”
The spirit of Snickers Workwear is the same as it was when the company started. Snickers Workwear has
always solved functional problems for professional needs. A combination of professional know-how and professional pride and self-esteem.