Grafton Merchanting ROI, Ireland’s leading building merchanting company, has announced it is rebranding to Chadwicks Group as part of a €5m investment programme in the business. The €5 million investment over the next three years includes a nationwide rebrand, in-branch refurbishments and a technology upgrade to enhance the overall customer experience. All Chadwicks Group branches will remain in their current locations across Ireland where the same excellent people will deliver a whole new customer experience.
Chadwicks Group operates from over 50 locations nationwide. Of these 50 locations, all Heiton Buckley branches will now move to the Chadwicks brand, bringing the total number of Chadwicks branches to 37. Rebrand activity is expected to be complete by April 2020 while refurbishment activity will continue throughout the three-year period. Destination brands where there is a unique area of speciality within the Chadwicks Group will retain their current brand name. These include:
• Heiton Steel
• Panelling Centre
• Cork Builders Providers
Speaking on the announcement, Patrick Atkinson, CEO of Chadwicks Group, said: “The launch of the Chadwicks Group in Ireland marks a significant day in our company history. This significant investment in our brand and technology over the next three years will provide our customers with a new and enhanced user experience across the Chadwicks Group estate.”
Editor of Irish Construction Industry Magazine