MERCURY REBRANDS FOR FIRST TIME IN 50 YEARS

Mercury has announced that it is rebranding for the first time in 50 years. According to Eoin Vaughan, Chief Executive Officer at Mercury, a new message was needed to articulate what sets its people apart and reflects its drive and hunger. “This was the key factor in Mercury embarking on a rebrand. A core element of the rebrand was the emergence of our positioning line ‘YOUR VISION, OUR DUTY’ to reflect the culture that has always existed within Mercury. ‘YOUR VISION, OUR DUTY.’ comes out of Mercury’s continued commitment to delivering the best possible service to our clients. This is something we were always doing – all we’ve done here is find a new way to articulate it. YOUR VISION puts our clients at the heart of everything we do and positions Mercury as their strategic partner. OUR DUTY provides our clients with a sense of importance and recognises that they all have their own unique goals. It’s forward looking and demonstrates our agility, openness and ability to stay aligned with our clients’ needs. It also welcomes challenge and suggests that there are no limits or restrictions – success is the only result,” said Eoin.

Eoin says the company intends to continue to strive to be the best company that it can be. “We’re going to continue to put our clients at the heart of everything we do as their strategic partner. We will also continue to deliver leading edge construction solutions to clients and push industry boundaries by doing incredible things in areas such as digitalisation, offsite manufacturing and safety. It’s our bold promise that Mercury will always deliver.”

Denise Maguire
Editor 
Irish Construction Industry Magazine