TEGRAL WELCOME JOEY CARBERY AS BRAND AMBASSADOR AS THEY ANNOUNCE NEWS OF €18MILLION INVESTMENT AND A NEW ‘SLATE OF THE NATION’ CAMPAIGN
As part of their initiative to ‘raise the standards of roofing’ in Ireland, Tegral have been at the forefront of the industry in terms of product innovations, technical solutions, sustainable building and education. Continuously improving their process, earlier this year Tegral announced news of an €18million investment into their factory based in Athy, Co. Kildare.
The factory upgrade is now complete and they are delighted to announce they have welcomed Joey Carbery, professional rugby player, to the team as their Brand Ambassador, in line with the launch of a new, better than ever slate.
Speaking about Joey Carbery, Claire Kelly, Tegral’s Marketing Manager said –
“It was an easy choice for us to make in choosing a Brand Ambassador to work with us. Athy is a small town and our community takes huge pride in seeing Joey, who is one of our own, going from strength to strength with his professional rugby career. His family hail from Athy, he played with the Athy RFC youth team for many years and so many members of our team here in Tegral know him. From a brand perspective, the synergies are clear too. It takes strength and endurance to weather the storm – I am talking about our slates now, not Joey!”
Joey Carbery in the Tegral factory
The new factory upgrade also brings positive news to the roofing and building industry as the Tegral slate range, including Thrutone Endurance and Rivendale, will now be better than ever with new technology and production processes improving the quality of the slates.
“Our slates have long been the strongest on the market with the highest quality paint and finish, giving a product that outperforms any other. The new production process is resulting in an even better slate, one that is truly superior than any other out there. With changing weather patterns in Ireland, harsher winters, more storms and higher temperatures in summer months, the improved product is geared up to take on these challenges. Ireland is sitting on the edge of Europe, a windbreaker from the Atlantic, so it vital our slates are made stronger and more resilient than the European standard dictates”. “
In line with all of the positive news, Tegral have launched a ‘Slate of the Nation’ campaign to support product and brand awareness, identify the product benefits and clearly differentiate them from the rest. Building for generations past and generations to come, it is an exciting time for Tegral.