Neolith® announces Instagram sensation @pepitamola as its new brand ambassador
Pepita Sierra, better known on social media as @pepitamola, has become the new brand ambassador for market-leading Sintered Stone brand Neolith®.
The three year old’s life has already won over 200,000 followers through an Instagram account on which her mother, Fabiola, narrates the day-to-day of a little girl with Down’s syndrome. Every day she shares her daughter’s zest for life, and the joy and happiness she brings to her family, friend and many fans.
Pepita truly inspires and her story’s honesty and authenticity made her a natural choice when Neolith were looking for the perfect person to front its 2018 marketing campaign.
@pepitamola’s Instagram, with its insightful and heart-warming snapshots of everyday family life, fired the brand’s imagination, influencing the ultimate decision to bring the surface and the social star together.
Working with Pepita, Neolith wants to showcase how its remarkable slabs combine beauty and performance in different residential settings, where both the ordinary and extraordinary happen daily.
By celebrating these moments Neolith also wants to contribute to the awareness and social integration of people with the extra chromosome, T21.
Furthermore, Neolith will donate a part of its 2018 profits to the Pepitamola Foundation whose main objective is to fight for the acceptance and integration of people with different and extraordinary abilities like Pepita.
In the international territories where this campaign will be launching, part of the annual profit in each respective country will also be donated to Down´s syndrome charities.
Commenting on the significance of the appointment to the brand, Neolith’s Mar Esteve Cortes says: “We want to start including people in the residential spaces we use for advertising campaigns, to make them more welcoming and audience-friendly. And in doing so, we wanted to work with real families, the kind of people who bring life to the everyday spaces in which Neolith is specified.”
She continues: “We want people who inspire kindness as well as admiration, who will move our audiences because of their authenticity and originality. Pepita symbolizes everything we believe in and, what’s more, she’s extraordinarily enchanting!”